A Unified London.
Branding a city has always been a bit of a funny one, designers seem to panic and end up creating another shit uncontroversial brushstroke logo.
London is in the lucky but difficult position where people already have ideas of what London is. The London underground sign is far to iconic to ever be forgotten and must either be integrated into the design or left behind. With the problems that came with the 2012 Olympic launch it will be essential London gets this right.
Creative Review give the subject a thorough examination.
2 years ago
