Why Verdana, Why IKEA, WHY?
For those who aren’t font geeks; Verdana, which was invented by Microsoft, was intended to be used on a screen, not on paper. It was designed to be legibile at small sizes on screen.
It’s tough, I get it. Any cost savings is worthy of consideration. Still, IKEA is a design focussed company. Good design has always been one of, if not chief among, their primary goals. It’s hard to see them compromise something so central to their identity and brand.
2 years ago
